So Carmack, Wilder, and others began self-publishing. “It was an attempt to do something New York houses wouldn’t and couldn’t do, because it wasn’t one genre easily boxed and marketed,” adds Jasinda Wilder, bestselling author of Falling into You.
New adult is the ‘I’m officially an adult, now what?’ phase.” “New adult is about how to live your life after that. “Young adult books are about surviving adolescence and coming-of-age,” Carmack wrote on her blog in 2012. “The traditional wisdom was that books about college-age characters were too old for the YA shelves in bookstores, and too young for the general fiction or romance shelves,” says Margo Lipschultz, senior editor for Harlequin/HQN.īut bestselling new adult author Cora Carmack-and many others-saw an opportunity. Detractors also claimed the distinction could erode sales of YA titles and that authors had been writing “raw” coming-of-age stories for years without a catchy term. Booksellers told PW they didn’t think their customers would be interested. Traditional publishers thought that readers in the 18-to-25-year-old range-the sweet spot for new adult-were already being serviced by YA and existing adult titles.
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